Play the examples
Each one is a finished playable ad, the single HTML5 file a network runs. On a phone, tap Open full screen to play it the way it shows in an app.
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Loading…Resource Collecting
3D · farm sim
A 3D farm. Hold and drag to walk the farmer through the field. Corn is harvested as you pass and the coin counter climbs.
Why it works: The hook is the sweep itself: one thumb, instant progress, and a field that visibly empties. The Hold to move prompt and a hand pointer are on screen from the first frame.
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Loading…Triple Tap
3D · triple match
A box piled with 3D candies. Tap a candy to send it to the tray at the bottom, and three of a kind clear.
Why it works: Every tap is a small decision about what to pick next, which keeps people playing. The full box at the start promises a big, satisfying clear.
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Loading…Tap Three
3D · tap to blast
A tower of colored cubes. Tap a group of matching cubes to blast it and work toward the goal.
Why it works: A hand pointer shows the first tap, and each blast changes the tower, so the player sees cause and effect within a second.
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Loading…Word Puzzle
Word · trivia
A trivia question on a timer. Swipe across the letter wheel to spell the answer.
Why it works: A question people want to answer, plus a countdown, turns a word game into a quick challenge. The first word is shown being traced so nobody has to read instructions.
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Loading…Tile Match
Puzzle · mahjong solitaire
A board of mahjong tiles. Tap matching tiles to clear them from the board.
Why it works: It opens with Tap to make your first match and a hand on the pair, so the first success takes one tap. One-thumb play suits the older audience these games reach.
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Loading…Match 3
Puzzle · blast
A grid of colored cubes with a move counter and goals. Tap two or more cubes of the same color to pop them, and set off bombs and specials.
Why it works: Moves and goals at the top make it a level, not a toy, and specials going off reward the player within the first few taps.
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Loading…Swipe Combo
Casual · fishing
A boat on open water. Swipe to fish, and the cash counter climbs with each catch.
Why it works: Swipe to fish and a hand showing the gesture are the whole tutorial. A money counter that starts at $0 gives every swipe a visible reward.
What these playable ads have in common
Different genres, same rules. These are the patterns we build into every playable:
- The tutorial is a hand, not text. Every example opens with a pointer showing the one gesture: hold, tap or swipe. Nobody reads instructions in an ad.
- One gesture for the whole ad. Hold to move, tap a group, swipe a wheel. If it takes two gestures to explain, it's two playables.
- Progress you can see. A coin counter, a goal panel, a timer or an emptying board, so every tap visibly moves something.
- The install button is always there. Every network requires a visible install button for the whole playable, and it's the button people tap when they're hooked.
- Action in the first frame. No loading screen and no logo intro. The poster above each example is the first frame the player sees.
- Small files. Most networks cap a playable at 5 MB, and a smaller file starts faster on a slow connection. See the size limits by network.
Examples by type
- Puzzle: Match 3, Tap Three and Tile Match. Clear a board or hit a goal in a few moves.
- Word and trivia: Word Puzzle. A question and a timer make it a challenge.
- Casual simulation: Resource Collecting. Progress you can watch, with one-thumb movement.
- Casual arcade: Swipe Combo. One swipe, an instant reward, repeat.
- 3D: Resource Collecting, Triple Tap and Tap Three run real-time 3D inside the size cap.
Other formats aren't in this list: video playables (your video ad made interactive) and interactive end cards (a short playable after a video). For what a playable ad is and where they run, see what are playable ads.
Common questions
What is an example of a playable ad?
A mobile game ad you can play: a match-3 board where you make a few moves, a farm where you harvest a field, or a word puzzle where you spell one answer, followed by an install button. All seven on this page can be played in the browser.
How long is a typical playable ad?
Most are built to be understood in the first few seconds and finished in well under a minute. The player tries the core mechanic, reaches a win, a near-win or a time-out, and lands on the install screen.
What file is a playable ad?
An HTML5 file with the game code and every image and sound inside it, usually under 5 MB. Some networks take one HTML file, others a ZIP, and each network needs its own build.
Can you make a playable ad like these for my game?
Yes. We build custom playables from your brief and your game's assets, and package them for AppLovin, Meta, Google, Unity, Liftoff, Moloco, Mintegral, Chartboost, TikTok, Snapchat and Adikteev. 2D playables are delivered 8 business days after approval.